Projects

Selected work

Production ML systems I've led or built — from LLM intent models to marketing mix models.

Fine-tuning LLM for Intents

Custom Fine-Tuned Large Language Models for specific domain intent recognition.

AI-driven customer support chatbot integrated with WhatsApp using Large Language Models.

Personalized recommendation system using TensorFlow Recommenders and Two-Tower architecture.

Propensity modeling framework to predict customer likelihood to purchase or churn.

Advanced customer segmentation solution to tailor marketing strategies to specific user groups.

Predictive modeling to estimate the total value of customers over the entire relationship.

End-to-end sales forecasting system for inventory planning in the pharmaceutical sector.

NLP based social listening tool to analyze consumer sentiment and feedback.

Developed media optimization strategies to maximize Return on Investment (ROI) across various advertising channels.

Built comprehensive market mix modeling capabilities to quantify the impact of marketing and non-marketing drivers on sales.